Tuesday, June 26, 2012

ANOTHER SIDE OF SHAW NIELSEN

Shaw Nielsen was recently hired by BUPA, a UK based healthcare provider, to illustrate the cover of a booklet given to children whose parents have been diagnosed with cancer. Titled, “I Know Someone with Cancer,” it contains  FAQ’s about what cancer is and how it is treated, along with simple advice for helping out your parent with cancer. Shaw, who typically works in the editorial market, exhibits his versatility as an artist as well as his ability to gently handle sensitive subject matter.
 
“This series of illustrations have been some of the toughest I’ve had to tackle to date, as the weight of the audience inspired me to invest a little extra. I also illustrated loads of spot illustrations for this client, and you can see a small sampling of what I did below. “







Friday, June 22, 2012

EVA VAZQUEZ'S SUMMER FRIDAY PICK-ME-UP

Eva Vazquez's cover art for The New York Times Weekend Arts section came out today and we wanted to share it! Her zesty palette, dynamic composition, and expert conceptualization bring to life the Times' critics list of must-do's for Summer 2012.



Wednesday, June 20, 2012

RAPPED UP IN BERNARD MAISNER

Bernard Maisner, internationally renowned for his hand-lettering work, recently illustrated the case for the Samuel Adams IPA Hop-Ology variety pack, drawing in chalk. Although the labels on the beer bottles were done in an entirely different medium, Bernard was able to create a cohesive package that harmonizes beautifully. Coincidentally, the variety pack was a collaboration between the talented folks at Boston Beer, Bernard Maisner, and Dahl Taylor, an artist from our affiliate, Mendola Artists, who is responsible for the extraordinary label illustrations.


Art Director: Matt Moffatt | Designers: Joe Dion & Jim Dumas | Label illustrations: Dahl Taylor
Variety pack  illustrations: Bernard Maisner

Wednesday, May 30, 2012

ANDY WARD, ACROSS THE BOARD

We are delighted to share the energetic work of Andy Ward, a unique talent from our group who is in demand in virtually every market.  Andy’s delicious palette, charming portraits, and ability to inject concepts with enormous humor make his illustrations stand out on the page of any publication. When it comes to branding and advertising assignments, he brings in a blend of originality, style, and an acute adeptness for character design. Andy's artwork has appeared on the surfaces of airplanes and buses, iPhone apps, billboards, apparel, restaurant menus, store fronts, and the list goes on.  He also writes, directs, and illustrates for his motion work, then teams up with animators to bring the stills to life. Below are some examples of Andy’s illustrations and animations. Enjoy!

Wednesday, May 16, 2012

TWO RAPP ARTISTS SELECTED FOR THE COMMUNICATION ARTS ILLUSTRATION ANNUAL!

Every year we anxiously await the arrival of the Communication Arts Illustration Annual. Talent practically spills off the pages so it's no wonder we are extremely proud to announce that in the 2012 edition, Nigel Buchanan and Anthony Freda received awards in the editorial category. Producing top shelf work year after year, Nigel and Anthony are seasoned masters of their craft, and undeniably deserve this prestigious accolade. In addition to featuring the award-winning illustrations, we are also sharing recent work from each winner's portfolio.

 CATEGORY: EDITORIAL
   ILLUSTRATION BY NIGEL BUCHANAN
Illustrator: Nigel Buchanan | Art Director: David Salter | Client: The Week | Page: 151

RECENT WORK:



 CATEGORY: EDITORIAL
ILLUSTRATION BY ANTHONY FREDA
Illustrator: Anthony Freda | Designer: Kristin Norgard | Client: Gerald Celente, Trends Journal | Page: 152

 RECENT WORK: 

 

Monday, May 7, 2012

SALUD!

On Cinco de Mayo, Yuta Onoda's illustration for Jose Cuervo Tradicional was released to the public. Commissioned by Dieste, Yuta created a piece that pays homage to tequila, the beverage that reigns victorious every year on May 5th. The ad features an equestrian conquistadora, triumphantly raising her flag alongside tequila's hero, the agave plant. Yuta, who does a lot of work in the editorial and publishing markets, demonstrates his versatility with this appealing and edgy advertisement.



Wednesday, April 11, 2012

AND THE ADDY GOES TO...

In a World Wide Web of short attention spans, what better way to get minds and stomachs zeroed in on your product than an interactive online game? Brian Biggs worked with Red Door Interactive to create this Addy award winning campaign, "Rubio's Chase the Taste: The Return of The Original Fish Taco® Game". The objective: search through the massive crowd to find The Original Fish Tacos®, Rubio's chef, Ralph, and other hidden goodies. A drawing for the chance to win $2,500 and several iPads was an added incentive for the players. In addition, coupons for a free fish taco were issued to everyone who played.

The award winning online game screenshot
Photo credit: 
http://www.reddoor.biz/addys_2012/rubios.html

  Results:
·         101,469 visits to landing page over a period of 42 available days
·         68,430 visits to play over a period of 42 available days
·         67% conversion rate
·         Only 6% quit rate
·         19,000 shares in first day
·         7,000 “Post Your Time” shares on Facebook
·         4,625 shares via Facebook message
·         1,880 shares via Twitter
·         5,198 shares via email