Tuesday, September 13, 2011

DANIEL HERTZBERG: CONCEPT CONNOISSEUR

DANIEL HERTZBERG FOR CAR + DRIVER
SKETCH WORK

This was a full-pager for last month's issue of Car and Driver. The article was about a new line of Jeeps that have been released. The art director wanted it to feel like a propaganda poster, with reference to the outdoorsy-ness of Jeeps- hence the mountains in the background. Reference was provided by the art director.

-Daniel Hertzberg

DANIEL HERTZBERG FOR THE NEW YORK TIMES
SKETCH WORK

It was an honor to do an illustration for the New York Times a few weeks ago. It was the biggest piece I've ever done for them (about 9.5" square). The article was about the music site Spotify, which has tens of millions of songs available for free, all within "the cloud." The article also had a classical music twist, so I thought music notes raining down from the clouds would be very appropriate. Hopefully there's the sense of limitless amounts of music in this. The Spotify brand is green, so we kept it that way.

-Daniel Hertzberg



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