Wednesday, June 20, 2012


Bernard Maisner, internationally renowned for his hand-lettering work, recently illustrated the case for the Samuel Adams IPA Hop-Ology variety pack, drawing in chalk. Although the labels on the beer bottles were done in an entirely different medium, Bernard was able to create a cohesive package that harmonizes beautifully. Coincidentally, the variety pack was a collaboration between the talented folks at Boston Beer, Bernard Maisner, and Dahl Taylor, an artist from our affiliate, Mendola Artists, who is responsible for the extraordinary label illustrations.

Art Director: Matt Moffatt | Designers: Joe Dion & Jim Dumas | Label illustrations: Dahl Taylor
Variety pack  illustrations: Bernard Maisner

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