The concept behind both projects was to develop as series of photo montage images that seamlessly combined fashion shots with an array of floral arrangements. Sean's challenge was to create compelling visuals in his style without altering any of the fashions themselves. The following catalogue illustrations demonstrate Sean's singular talent.
The piece below was created for the opening spread of the catalog. Macy's fell in love with the image and decided to use it for their in-store signage, along with three other visuals that Sean created.
Sean also did this whimsical illustration for an advertisement in Glamour magazine, and it also appeared in the Macy's Spring catalogue.
Initially Macy's considered several artists, but when Sean submitted the comp below it was immediately clear that his idea perfectly complimented Macy's vision for the campaign.
As you can see, Sean McCabe delivered an amazing body of work, so head over to Macy's to get the full effect!