Daniel Hertzberg had the amazing honor to work with Hill
Holiday on branding and illustrating this year’s Bank of America’s Winter
Village at Bryant Park. His illustrations were used for entry pillars
throughout the park, dasher boards that surrounded the ice rink, light towers,
entrance gates, barricade covers, and numerous promotional materials, including
Bryant Park’s website, banners along 42
nd Street and a major ad in
Times Square.
Make sure to check out his
work if you’re in New York, the rink will be open until March, and it’s free
admission--We can’t think of a better combination!
CLICK HERE for Daniel Hertzberg's Gerald and Cullen Rapp portfolio.
CLICK HERE to follow Gerald and Cullen Rapp on Twitter.
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| The New York Public Library is in the background with various layered buildings. |
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The buildings in the background were based on a row of
apartments that Daniel saw while he was in Harlem.
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Daniel wanted to give off the sensation that the Winter Village was
the warmest, happiest place in Manhattan. Daniel purchased figures from stock
image sites and used a lot of his own photography, including elements of Bryant
Park, the Brooklyn Bridge, and Yankee Stadium to name a few. His photos of the
park were taken during the summer. Daniel put his own winter touch by adding snow to the
lamp posts and chairs.
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| The Bank of America Building (at the corner of 42nd Street and 6th Ave.)
had to be prominently featured. |
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| Fun Fact: The trees at Bryant Park are London planes, which had to be shown as well. |
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| Materials for the entrance gate |
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| The dasher boards |
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| The barricade covers featuring stone columns |
We're excited to make our way to Bryant Park for some skating and winter fun. We hope you have the opportunity to view his amazing work in person, too!
