Daniel Hertzberg's Gold Medal!

Our artist Daniel Hertzberg has created a fantastic set of illustrations for Winning the Thirty Trillion Dollar Decathlon: Going for gold in emerging markets (2012), written by Yuval Atsmon, Peter Child, Richard Dobbs, and Laxman Narasimhan.

"By 2025, annual consumption in emerging markets will reach $30 trillion--the biggest growth opportunity in the history of capitalism. To compete for the prize, companies must master ten key disciplines," including the anticipation of industrial growth, targeting urban growth clusters, and learning how to reallocate resources quickly (p. 4).

The authors explain these economic concepts with athletic analogies (not surprisingly, given the current popularity of the Olympics). And Daniel Hertzberg illustrates these analogies with dozens of brilliant images. For the opening spread, Daniel depicts skyscrapers adorned with olympic medals. As he explains, "this is what happens at the end of the decathlon"--the most successful companies are rewarded with financial prosperity, and prosperity translates into enviable real estate space. Remaining images depict businessmen throwing javelins, swimmers diving into city maps, and racers using mini skyscrapers as batons. Trillion Dollar Decathlon is full of insight, advice, and stunning illustration.

CLICK HERE to see more of Daniel's work.

“Throwing Accurately"

Setting sights on where to take your business.





“Jumping In”

Taking the next steps to bring your business to other parts of the world.






“Running the Distance”

Beating out your competition and making your company sustainable for the long haul.




We can't wait to get our hands on a copy of Winning the Thirty Trillion Dollar Decathlon! Congrats again to Daniel, our awesome gold medalist!

CLICK HERE to see more of Daniel's work.

Survey Says: Scotty Reifsnyder!

Our artist Scotty Reifsnyder just created the awesome illustrations for "Business How-To: Creating a Customer Satisfaction Survey" in Remodeling Magazine (July 2012, pp. 44-47). Apparently, if you want to improve your business, you should define your objectives, survey your clients, and hire Scotty Reifsnyder!

CLICK HERE for more of Scotty's work.

It's summertime... and we're Parched!



Our wonderful artist Stephanie Dalton Cowan has been working on several Young Adult book covers this summer. Most recently, she has finished the cover for Parched (Houghton Mifflin Harcourt, 2012) written by Melanie Crowder and sprinkled with Magical Realism.



"Set in a drought-ridden country reminiscent of South Africa about sixty years after the end of Apartheid, [Parched tells] the story of two children who have been orphaned by the violence that grows out of desperate times and a history of racial tensions and inequalities. It is told in three voices: that of a young black boy held captive by a dangerous gang that exploits his talent for discovering water (he’s a dowser), a young white girl who, along with the dogs that her family used to breed, guards the secret of an underground spring, and the leader of the dogs, who tries to protect her family, both canine and human" (Houghton Mifflin).

Parched has already won several awards and will be officially launched tomorrow (August 15, 2012)! Find out more on Pub Crawl. 

Big congrats to Stephanie and the team at Houghton Mifflin!

CLICK HERE to view more of Stepahnie's work.

Fantastic new artist: Michael Cho!

The team at Gerald & Cullen Rapp would like to welcome a fantastic new artist: Michael Cho! Michael's retro-influenced illustration style works equally well for conceptual and portrait editorial assignments. He is also an award winning comic book artist whose work has appeared in publications by Marvel and Image Comics, as well as The New York Times, Washington Post, the Village Voice, and Scientific American.

CLICK HERE for Michael's Portfolio

Michael grew up reading 1980's Marvel Comics. Much of his work builds upon the strong imagery of comic books and graphic novels, although his illustrations are undeniably versatile. He recently created the cover art for Don Delillo's landmark novel White Noise and Rabindranath Maharaj's The Amazing Absorbing Boy. Michael has been acknowledged by several institutions, receiving honors from the National Magazine Award (2004, 2007, 2009) and the Joe Schuster Award (2009).

Michael's retro work harkens back to 1950s Americana (see the Superman image below), classic American art, such as Grant Wood's American Gothic (bottom), and Norman Rockwell's illustration (see the boyish face of the state trooper below). Michael is a master of two- and three-toned illustration, creating entire worlds and long-past eras out of subtle color variation. 

Michael also recently published Back Alleys and Urban Landscapes (2012, TYPE Books), a "collection that speaks to the beauty of the urban landscape: sometimes grittily citified, sometimes unexpectedly pastoral, and always bewitching." His close attention to the detail reminds us to look closely, even when exploring a big city.

We are thrilled to have Michael join us at Gerald & Cullen Rapp and we can't wait to see what he does next!