14 RAPP ARTISTS SELECTED FOR THE 2012 SOFTMART CALENDAR

Once in a while a project comes around in which we can really leverage our deep talent base.  This Fall we completed a project for Softmart, an IT consulting firm.  They wanted to do a calendar featuring 14 portraits celebrating various inventors in the IT world and they wanted each portrait to have an unique style reflecting the inventor.  Enter G&C Rapp.  We played match maker and came up with 14 artists who if we do say so ourselves, produced a fantastic calendar and a great show piece for our group.

Illustration by James Steinberg

Calculator- George Stibitz created the first

relay-based calculator in 1937 and later that year

became the first person to operate a computing

device remotely over  phone lines.

Illustration by Daniel Hertzberg

Binary Code- Claude Shannon in 1937 proposed

that binary arithmatic could be used in electronic

devices. His work is fundamental to the basic

operation of modern computers.

Illustration by Michael Witte

Computer Memory- Kenneth Olsen created

numerous devices that advanced computing

and led to the development of magnetic core

memory, a precursor to modern RAM (1960s).

Illustration by James O'Brien

Magnetic Storage- Dr. An Wang co-invented the

pulse transfer-controlling device in 1949, which

makes memory storage possible.

  
  

Illustration by Rafael Ricoy

Mouse- Douglas Engelbart invented the mouse

 in 1963, a device that facilitates the interaction

between humans and computers.

Illustration by Daniel Baxter

LCD- James L. Fergason is best known as the

inventor of the LCD, or Liquid Crystal Display.

(1970).

Illustration by Jan Feindt

Computer Switches- Dr. Erna Schneider Hoover 

invented a method for automating the phone 

system at Bell Labs, which eliminated human decision 

making in favor of a computer (1971).

Illustration by Peter Horvath

Fiber Optics- Dr. Peter Schultz is the

co-inventor of fiber optics which allows

for near-instant global telecommunications

(1970).

Illustration by Robert de Michiell

Cell Phones- Amos Joel Jr. devised a 

mechanism to hand off calls from one receiver 

to another in cellular communications, thus 

allowing the modern cell phone system (1972).

Illustration by PJ Loughran

Microprocessor- Dr. Marcian "Ted" Hoff is one

of the inventors of the microprocessor. He is 

widely credited as conceiving the idea of a 

universal processor (1971).

Illustration by Eric Zahn

GPS- Bradford Parkinson is known as the father

of the Global Positioning System. For fifty years 

he has worked in the military, academia, and the

private sector, promoting and innovating satellite-

based GPS (1973).

Illustration by Anthony Freda

Internet- Vinton " Vint" Cerf is recognized

as one of the fathers of the internet. A former 

manager at DARPA, he led groups in developing

TCP/IP technology (1974).

Illustration by Arthur Giron

Personal Computer- Dr. Mark Dean led the team that 

developed the ISA bus (that allows multiple devices 

to be connected to a single computer), as well as 

the team that created the first one-gigahertz computer 

processing chip (1981).

Illustration by Bob Staake

Digital Camera- Steven S. Sasson designed and

built the world's first digital camera. in 1975 he

cobbled together a prototype and produced the first 

digital picture- a black-and-white, .01 megapixel 

photo of a lab assistant.

SCOTTY REIFNSNYDER ON THE COVER OF COMMON GROUND MAGAZINE

 We are very excited to see Scotty Reifsnyder’s work featured in the recent issue of Common Ground Magazine! Scotty’s colorful work looks amazing on the cover and throughout the article Common interests, Common communities. We are pleased to share some of the process resulting in these striking images, as we have a couple of the artist's initial sketches. Scotty says that both sketches were ideas for the front cover, but the client liked them so well that one of them was used with the article inside the magazine. Check out the final images and the sketches below!

CLICK HERE TO VIEW SCOTTY REIFSNYDER'S PORTFOLIO

JEAN FRANCOIS PODEVIN ON GREEN MATTERS

GLOBAL WARMING

For the finish, I use 3D software, my drawings and photographs, which I
composite in Photoshop, in multiple "progress files" with layers.

A lot of my work goes into the concept after discussing the assignment with an art director. I start on a blank page, and make very quick rough thumbnails of any ideas, because I want to be able to grab anything that comes out of the thinking process.
Just like a writer, you cannot let an idea pass you by.

These roughs are tiny quick aquarelles (watercolor) sketches, 

that contain the essence of the image, with a “tension” which I strive to retain in the final.

CORN AGRICULTURE 

This process is very versatile and allows me to make many comps, to create a "stage" a scene virtually like a movie set.

I discuss these thumbnails with the AD, and we "twist and turn"
according to the requirements of the job until we feel comfortable enough
to proceed to very tight comps. These can help the AD make a strong presentation and sell the idea.  However, if needed , I can to go back to square one.


Jean Francois Podevin's portfolio on Rappart.com