Gerald & Cullen Rapp: ADVERTISING

Showing posts with label ADVERTISING. Show all posts

Tuesday, June 26, 2012

ANOTHER SIDE OF SHAW NIELSEN

Shaw Nielsen was recently hired by BUPA, a UK based healthcare provider, to illustrate the cover of a booklet given to children whose parents have been diagnosed with cancer. Titled, “I Know Someone with Cancer,” it contains FAQ’s about what cancer is and how it is treated, along with simple advice for helping out your parent with cancer. Shaw, who typically works in the editorial market, exhibits his versatility as an artist as well as his ability to gently handle sensitive subject matter.

“This series of illustrations have been some of the toughest I’ve had to tackle to date, as the weight of the audience inspired me to invest a little extra. I also illustrated loads of spot illustrations for this client, and you can see a small sampling of what I did below. “

-Shaw Nielsen

Wednesday, June 20, 2012

RAPPED UP IN BERNARD MAISNER

Bernard Maisner, internationally renowned for his hand-lettering work, recently illustrated the case for the Samuel Adams IPA Hop-Ology variety pack, drawing in chalk. Although the labels on the beer bottles were done in an entirely different medium, Bernard was able to create a cohesive package that harmonizes beautifully. Coincidentally, the variety pack was a collaboration between the talented folks at Boston Beer, Bernard Maisner, and Dahl Taylor, an artist from our affiliate, Mendola Artists, who is responsible for the extraordinary label illustrations.

Click here to read an article about this project on Oh Beautiful Beer.

Art Director: Matt Moffatt | Designers: Joe Dion & Jim Dumas | Label illustrations: Dahl Taylor

Variety pack illustrations: Bernard Maisner

Wednesday, May 30, 2012

ANDY WARD, ACROSS THE BOARD

We are delighted to share the energetic work of Andy Ward, a unique talent from our group who is in demand in virtually every market. Andy’s delicious palette, charming portraits, and ability to inject concepts with enormous humor make his illustrations stand out on the page of any publication. When it comes to branding and advertising assignments, he brings in a blend of originality, style, and an acute adeptness for character design. Andy's artwork has appeared on the surfaces of airplanes and buses, iPhone apps, billboards, apparel, restaurant menus, store fronts, and the list goes on. He also writes, directs, and illustrates for his motion work, then teams up with animators to bring the stills to life. Below are some examples of Andy’s illustrations and animations. Enjoy!

Click here to view more work from Andy Ward's portfolio

Monday, May 7, 2012

SALUD!

On Cinco de Mayo, Yuta Onoda's illustration for Jose Cuervo Tradicional was released to the public. Commissioned by Dieste, Yuta created a piece that pays homage to tequila, the beverage that reigns victorious every year on May 5th. The ad features an equestrian conquistadora, triumphantly raising her flag alongside tequila's hero, the agave plant. Yuta, who does a lot of work in the editorial and publishing markets, demonstrates his versatility with this appealing and edgy advertisement.

CLICK HERE TO VIEW MORE WORK FROM YUTA ONODA'S PORTFOLIO

Wednesday, April 11, 2012

AND THE ADDY GOES TO...

In a World Wide Web of short attention spans, what better way to get minds and stomachs zeroed in on your product than an interactive online game? Brian Biggs worked with Red Door Interactive to create this Addy award winning campaign, "Rubio's Chase the Taste: The Return of The Original Fish Taco® Game". The objective: search through the massive crowd to find The Original Fish Tacos®, Rubio's chef, Ralph, and other hidden goodies. A drawing for the chance to win $2,500 and several iPads was an added incentive for the players. In addition, coupons for a free fish taco were issued to everyone who played.

CLICK HERE TO VIEW MORE WORK FROM BRIAN BIGGS' PORTFOLIO

The award winning online game screenshot

Photo credit:

http://www.reddoor.biz/addys_2012/rubios.html

Results:

· 101,469 visits to landing page over a period of 42 available days

· 68,430 visits to play over a period of 42 available days

· 67% conversion rate

· Only 6% quit rate

· 19,000 shares in first day

· 7,000 “Post Your Time” shares on Facebook

· 4,625 shares via Facebook message

· 1,880 shares via Twitter

· 5,198 shares via email

CLICK HERE TO PLAY!

READ MORE HERE

AND HERE

Tuesday, March 20, 2012

MAD MEN MADNESS!

With the long-awaited return of AMC's hit series Mad Men coming up this Sunday, lots of publications are focusing on the show in some way. TV Guide asked Sean McCabe to do a Warhol-style take on four main characters for their cover:

CLICK HERE TO VIEW MORE WORK BY SEAN MCCABE

Newsweek went even further, asking its advertisers to create retro ads for this weeks issue, including one for Domtar Paper by Jonathan Carlson:

CLICK HERE TO VIEW MORE WORK FROM JONATHAN CARLSON'S PORTFOLIO

CLICK HERE TO VIEW ALL OF THE ADVERTISEMENTS NEWSWEEK'S MAD MEN ISSUE (And don't forget to vote for Domtar Paper as the issues best ad!!)

Tuesday, January 17, 2012

FROM CONCEPT TO TOTE

It was a no-brainer to call on Eva Vazquez, Bob Staake, and Shaw Nielsen to produce illustrations so appealing you'd want to wear them on your shoulder. It has been exciting to watch the artwork of these three diverse illustrators go from concept to tote bag in such a short time! Each bag is adorned with a vintage-inspired hang tag designed by John Pirman. We'd love to hear your feedback, so don't be shy, send an e-mail to
mandi@rappart.com and let us know what you think!

CLICK HERE TO VIEW MORE WORK FROM EVA VAZQUEZ'S PORTFOLIO

CLICK HERE TO VIEW MORE WORK FROM BOB STAAKE'S PORTFOLIO

CLICK HERE TO SEE MORE WORK FROM SHAW NIELSEN'S PORTFOLIO

CLICK HERE TO VIEW MORE WORK FROM JOHN PIRMAN'S PORTFOLIO

Wednesday, December 7, 2011

14 RAPP ARTISTS SELECTED FOR THE 2012 SOFTMART CALENDAR

Once in a while a project comes around in which we can really leverage our deep talent base. This Fall we completed a project for Softmart, an IT consulting firm. They wanted to do a calendar featuring 14 portraits celebrating various inventors in the IT world and they wanted each portrait to have an unique style reflecting the inventor. Enter G&C Rapp. We played match maker and came up with 14 artists who if we do say so ourselves, produced a fantastic calendar and a great show piece for our group.

Illustration by James Steinberg

Calculator- George Stibitz created the first

relay-based calculator in 1937 and later that year

became the first person to operate a computing

device remotely over phone lines.

Illustration by Daniel Hertzberg

Binary Code- Claude Shannon in 1937 proposed

that binary arithmatic could be used in electronic

devices. His work is fundamental to the basic

operation of modern computers.

Illustration by Michael Witte

Computer Memory- Kenneth Olsen created

numerous devices that advanced computing

and led to the development of magnetic core

memory, a precursor to modern RAM (1960s).

Illustration by James O'Brien

Magnetic Storage- Dr. An Wang co-invented the

pulse transfer-controlling device in 1949, which

makes memory storage possible.

Illustration by Rafael Ricoy

Mouse- Douglas Engelbart invented the mouse

in 1963, a device that facilitates the interaction

between humans and computers.

Illustration by Daniel Baxter

LCD- James L. Fergason is best known as the

inventor of the LCD, or Liquid Crystal Display.

(1970).

Illustration by Jan Feindt

Computer Switches- Dr. Erna Schneider Hoover

invented a method for automating the phone

system at Bell Labs, which eliminated human decision

making in favor of a computer (1971).

Illustration by Peter Horvath

Fiber Optics- Dr. Peter Schultz is the

co-inventor of fiber optics which allows

for near-instant global telecommunications

(1970).

Illustration by Robert de Michiell

Cell Phones- Amos Joel Jr. devised a

mechanism to hand off calls from one receiver

to another in cellular communications, thus

allowing the modern cell phone system (1972).

Illustration by PJ Loughran

Microprocessor- Dr. Marcian "Ted" Hoff is one

of the inventors of the microprocessor. He is

widely credited as conceiving the idea of a

universal processor (1971).

Illustration by Eric Zahn

GPS- Bradford Parkinson is known as the father

of the Global Positioning System. For fifty years

he has worked in the military, academia, and the

private sector, promoting and innovating satellite-

based GPS (1973).

Illustration by Anthony Freda

Internet- Vinton " Vint" Cerf is recognized

as one of the fathers of the internet. A former

manager at DARPA, he led groups in developing

TCP/IP technology (1974).

Illustration by Arthur Giron

Personal Computer- Dr. Mark Dean led the team that

developed the ISA bus (that allows multiple devices

to be connected to a single computer), as well as

the team that created the first one-gigahertz computer

processing chip (1981).

Illustration by Bob Staake

Digital Camera- Steven S. Sasson designed and

built the world's first digital camera. in 1975 he

cobbled together a prototype and produced the first

digital picture- a black-and-white, .01 megapixel

photo of a lab assistant.

Friday, May 13, 2011

10 RAPP ARTISTS SELECTED FOR THE COMMUNICATION ARTS ILLUSTRATION ANNUAL!

In our humble opinion, the Communication Arts illustration annual is the most prestigious of the juried competitions. The readership and jurors represent all the facets of the communication community, and actual assignments are a frequent result. With that in mind, we are extremely proud to announce that ten of our artists were selected for this year's annual, in virtually every category except animation. While each illustrator has a decidedly unique style, they all share a commitment to quality and originality. It is a true honor to be associated with such an extraordinarily talented group. Below we have listed the artists by category, with links to the artists' portfolios. When you have a few moments, please take a look. Enjoy!