AND THE ADDY GOES TO...

In a World Wide Web of short attention spans, what better way to get minds and stomachs zeroed in on your product than an interactive online game? Brian Biggs worked with Red Door Interactive to create this Addy award winning campaign, "Rubio's Chase the Taste: The Return of The Original Fish Taco® Game". The objective: search through the massive crowd to find The Original Fish Tacos®, Rubio's chef, Ralph, and other hidden goodies. A drawing for the chance to win $2,500 and several iPads was an added incentive for the players. In addition, coupons for a free fish taco were issued to everyone who played.

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The award winning online game screenshot

Photo credit: 

http://www.reddoor.biz/addys_2012/rubios.html

  Results:

·         101,469 visits to landing page over a period of 42 available days

·         68,430 visits to play over a period of 42 available days

·         67% conversion rate

·         Only 6% quit rate

·         19,000 shares in first day

·         7,000 “Post Your Time” shares on Facebook

·         4,625 shares via Facebook message

·         1,880 shares via Twitter

·         5,198 shares via email 

CLICK HERE TO PLAY!

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SHAW NIELSEN TEACHES US HOW TO FEED A HUNGRY GIANT!

Workman Publishing recently asked Shaw Nielsen to illustrate a pop-up book called How Do You Feed a Hungry Giant? by Caitlin Friedman. A very versatile artist, Shaw can illustrate a heartwarming 30-page narrative, and also think quickly and conceptually for editorial jobs. No matter what the assignment, you can always count on Shaw for his big sense of humor and vivid imagination.

"My process for illustrating children's characters is a well kept secret - until now! I often put myself in the mindset of the character and pose myself in the mirror, making the noises I imagine the character would make if he/she could jump off the page and speak. In the case of the Hungry Giant I would find myself hunched over in front of the mirror repeating "nom nom nom!" My dog found the whole thing a little confusing and her expressions made for great inspiration for the dog, Cowgirl, in the book.

I think my favorite part of the book was working with the graphic designer to develop all of the pop-up and paper engineered elements."

-Shaw Nielsen

CLICK HERE TO VIEW MORE WORK FROM SHAW NIELSEN'S PORTFOLIO